I was really lucky to be asked to illustrate for Today’s Golfer magazine (having the Art Editor as a good friend is always helpful). Today’s Golfer is a really well designed, high-end magazine, and it has to be, it’s owned by Bauer Media Group, which publishes the likes of Empire, FHM, Kerrang!, Heat and a long list of other major titles.
I’ve been illustrating for the magazine on a regular basis for years now and I have to say I love it. The work is varied and always challenging, which certainly keeps the old grey matter alive. The art editors do an amazing job on this magazine and it’s always immaculately presented and designed. I’m only too happy to help add to that with my illustrations.
The examples I’ve picked here cover a fairly wide range of illustration and design techniques, from photo realistic aerial views of course holes to technical drawings and stylised vector based illustrations.
Golf World is, like it’s sister Today’s Golfer, a really well designed, high-end magazine, and it has to be, it’s owned by Bauer Media Group, which publishes the likes of Empire, FHM, Kerrang!, Heat and a long list of other major titles.
I’ve been illustrating for the magazine on a regular basis for years and I have to say I love it. The work is varied and always challenging, which certainly keeps the old grey matter sparking. The art editors do an amazing job on this magazine and it’s always immaculately presented and designed. I’m only too happy to help add to that with my illustrates.
The examples I’ve picked here cover a fairly wide range of illustration and design techniques, from 3D angled views of course holes to paintings and stylised vector based illustrations.
I’m sometimes asked by my good friends at Westwood Creative, who have a long standing relationship with Twaites Brewery, to join them in concept work for up and coming projects like the Beer and Ale Bible or to add illustrations to commissioned work such as the Twaites Brazil World Cup 2014 wall planner.
As an illustrator I’m always tasked with creating a distinctive style of illustration that would lend itself to whatever project they are currently working towards, whether that be incredibly detailed line drawings to screen printing techniques and caricatires.
This is a small collection of the children’s book illustrations I have worked on from 2001 on to present day.
I first started working with children’s picture book illustration whilst on a (BA Hons) illustration degree course at the University Of Central Lancashire. I developed a real passion for the art and have loved it ever since. The huge sense of freedom, expression and pure escapism involved in this kind of illustration is really as inspiring as it can ever be for an illustrator. Where else can you fall down a rabbit hole into a world of the Mad Hatter’s tea party, sell your dad for a goldfish, tackle topics like racism and oppression using rabbits and hares, or learn how to catch a star?
I’m an avid collector of children’s picture books, secretly not only because I’m an illustrator and interested in the art form, but simply because the books themselves are a real joy to read.
I now write and illustrate my own picture books. Just for the love of it I suppose, though every author/illustrators dream is to have their work published. I once won the Pan Macmillan Picture Book Prize for my book, Nervous Nigel The Magicians Rabbit about a magicians rabbit who was so scared of performing into of a crowd, that he ran away only to find that other things out there in the big wide world can be much more scary.
I was asked to produce some pirate themed illustrations for a company who wanted to produce a cheaper range of bubble bath to rival a well-known sailor themed brand.
The brief was very specific and required research into popular, modern pirate cartoons and to create two illustrations, one for boys and one for girls. It had to be fun and friendly and of course the illustration had to fit to a bottle of a defined size and shape.
This set the challenge of how to create an illustration that would wrap seamlessly around the bottle, how the illustration would interact with the bottle’s screw top without compromising the design and how the illustration would appear to be 3d rather than a flat looking image. There was a real chance of the illustration being front and back heavy, where the concentration of elements in the design left the sides empty. To combat this I played around with perspective taking a few liberties here and there to enable a sense of balance where there was no real front, back or sides, but just one continuous design.
Honest Crust asked us to update their current line of sandwiches and wraps, that are not only stocked in supermarkets, but also in schools and colleges.
The brief was to total reinvent the way people saw the previously bland Honest Crust wrap and sandwich designs, to appeal to a clear audience, which is that of the commuter and student. It had to be fresh, modern and eye-catching. The packaging itself needed to express classy, as well as be approachable for the student market.
Everything had to be looked at from a new and fresh perspective. Every textured background, all the food photography and the layout was created, designed and considered. Simon from Hooke and myself, are really proud of what we achieved with this. It was a really interesting and exciting process.
Honest Crust sometimes ask for pitch and concept work, usually for packaging line rebranding such as:
• Pies and Pasties
The briefs aim at reinventing the way people view the Honest Crust brand. To give it a clear audience, which is that of the commuter and student. They have to be stylish and eye-catching with packaging that expresses a modern, but trusting and familiar vibe.
An instore Point Of Sale solution for Spar stores situated in prominent locations in Manchester City Centre. The end goal was for major brands like Stella and Vimto, along with Spar, to see an uplift in sales compared to previous years without the screens. These screens were situated directly above the products in store for maximum impact.
For this high profile project we were working directly with the marketing and creative departments for some really prolific brands in supermarket retail, including:
Stella Cidre / Budweiser / Tropicana / Vimto / Kelloggs / Quaker Porridge Oats / Dolce Gusto Coffee / Jacobs Cream Crackers
This was a fantastic opportunity to design for some big names. All the promotions were created in After Effects, utilising their current brand guidelines and incorporating footage taken from their current ad campaigns.
I was involved from the concept stage to help turn a warehouse storage space into what is now a funky, student orientated coffee shop and eatery. The only direction from the client was that they really liked the brand EAT. but it had to be nothing like that. Ha!
Mood boards were created, as well as font samples and brand names. Once the name Cheeky Coffee had been chosen it was onto creating a logo. Then all hands on to get everything turned around for the opening day. This meant anything from sourcing material for the leather couches and the colour to go on the walls to settling on the size of the giant logo suspended from the ceiling above the glass entrance and animating the monkey character for the digital menus by the counter.
It was a very successful project and was a really satisfying experience to see all the design boards physically manifested within the walls of the shop. All that and it went off without much in the way of a hitch.
Also on the back of this we had to design and build a website for Cheeky Coffee to be used as a platform for advertising their latest promotions and prices. The website had be appeal to students and commuters alike.
The idea was to create a fresh, funky space which had to be modern and particularly inclusive for the huge student market nearby. With that in mind, as students would most likely be their primary customers, it was important to build this site to be responsive for desktop, tablet and mobile, as most students now do the majority of their internet browsing on ipads or smartphones.
Simon at Hooke brought me onboard from the start to help out with the creative for this Hornby Hobbies commissioned POS project. The screens were commissioned as a trial for Hamley’s Toy Store in London and three other city centre locations across the UK.
We were briefed to come up with a viable, cost-effective solution to promote Hornby Hobbies, Scalectrix and Corgi products. We designed a simple, clear, functional layout that the Hornby customers were familiar with. To give the best overall coverage for each company, the screens were split into 3 separate sections: Hornby / Scalectrix / Corgi. Each section ran a number of products on promotion, intersected with product relevant video.
After speaking to my wife about what kind of website she wanted and what her general feelings / ethos was regarding dog walking and boarding and how she ran her business, I got all the information I needed to create the perfect website for her (if I do say so myself, but so does she!).
She wanted the LUCKYDOG brand to speak volumes about her work ethic and how much she cares for dogs of all shapes and sizes. So I worked that into the website and she also needed it to say professionalism and feminine. I think I covered it all…
He basically gave free reign over the look and feel of the website for his 5 Manchester based Spar stores. It was important to make this site look as fresh and appealing as possible and to act as a showcase for Paul who is a prominent business man in the retail circles.
Paul was really happy with the simplicity and overall feel of his site. It was exactly what he had asked for and from this he allowed us to create a website for his coffee shop, Cheeky Coffee.
I was commissioned by a design agency to come up with an illustration style that was versatile enough to show the full process of buying clothing from Lloyd Hall, all the way from the initial phone call and consultation, through to fabric choices, measurements and fitting.
The chosen style needed not only to be modern and on-trend, mirroring the ethos of their company, but also had to be done in a way that used continuous lines. The web developers were using a modern scroll effect that drew the outlines of the illustrations as you scroll down the page, therefore there couldn’t be lots of lines that were detached from the main outline.
Blippit commissioned me to produce a series of other-worldly illustrations that would create a connection with young school pupils. The idea was to create an imaginary landscape where characters could interact and be interchangeable.